Paid Acquisition Tied to
Pipeline, Not Clicks.

Google, Meta, and LinkedIn campaigns built for businesses that measure marketing by revenue — not by impressions or engagement. Every campaign is structured, targeted, and reported against the metrics that matter: MQL cost, CAC, and ROAS.

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Your ad spend is either building your business or funding someone else's.

The performance marketing industry has a dirty secret: most agencies report on metrics that make them look good rather than metrics that tell you whether your business is growing. Impressive click-through rates, plummeting CPCs, growing impressions — these numbers can all be moving in the right direction while your customer acquisition cost is quietly rising and your ROAS is declining.

The Revenue Theory builds performance marketing programmes around the metrics that actually matter for your business: what did it cost to acquire a qualified lead, what did it cost to acquire a paying customer, and what revenue did every rupee of ad spend generate. We set up clean attribution, build campaigns structured for measurable outcomes, and report on the numbers that drive business decisions.

What We Manage

Full-service paid acquisition management across Google, Meta, and LinkedIn — from strategy and audience research through creative production, campaign management, and weekly performance reporting.

Paid Acquisition Strategy & ICP Targeting

A channel strategy built around your ICP — where they are, what messages move them, and what CAC targets are achievable. We justify every channel recommendation with unit economics.

Google Search & Display

Intent-based search campaigns targeting buyers actively researching your category, paired with display and retargeting campaigns for prospects in the consideration stage.

LinkedIn Ads (B2B Specialist)

Sponsored content, lead gen forms, conversation ads, and InMail campaigns with granular B2B targeting by job title, company size, industry, and seniority.

Meta & Instagram Campaigns

Awareness, consideration, and conversion campaigns across Facebook and Instagram — particularly effective for consumer brands, B2SMB, and remarketing.

Creative Strategy & Ad Production

Campaign creative developed from ICP research and tested systematically — copy variations, visual formats, CTA testing — to continuously improve conversion rates.

Weekly Attribution Reporting

Clear weekly reports showing spend, impressions, clicks, MQLs, pipeline generated, CAC by channel, and ROAS — so every budget decision is backed by data.

What you can expect

Clear CAC by channel so you know exactly where to scale and where to cut

Improving ROAS over time as creative and targeting optimisation compounds

Higher MQL quality as ICP targeting precision improves

Reduced wasted spend on audiences that will never convert

Attribution clarity that enables confident budget scaling decisions

Ideal For

Businesses with a validated offer ready to scale paid acquisition — whether starting from zero or taking over underperforming campaigns. Most effective when paired with our Brand Identity and Landing Page CRO services.

Frequently Asked Questions

Ready to get started?

Book a free 30-minute strategy session. We'll assess your current position and outline exactly what we'd do differently.